Why we built one group instead of five websites

Each of our ventures serves a different customer with a different need. Pretending they were one product would have made all of them worse. But operating them as five unrelated websites made the customer do the work: find the right business, work out whether it was trustworthy, and start again next time. So we kept the identities and unified the foundations — one place to discover, one standard of enquiry handling, one account for orders and bookings. For a customer, that means one place to start. For each business, it means better plumbing underneath without losing its own voice.